Marketing Insights
COVID-19: Smart marketing can turn lemons into lemonade
As the impact of Coronavirus continues to deepen, Australians are becoming increasingly anxious and uncertain – about their families; the economy; how the companies they do business with are responding, and how that will affect them. They may be wondering whether jobs...
New report proves the value of social media
Do you use social media as part of your marketing strategy? Most SME owners have realised that investing in regular, well-planned social media strategies really can get results – and that, when analysed on a cost-per-lead basis, it’s a highly cost-effective...
Why it’s time to update your website
Your website is often the first contact any potential client has with your business. It’s out there spruiking and selling your services 24/7, and as such, is one of the most powerful marketing tools you have at your disposal. I often find that SME owners think that...
Get Your Brand In Order
Recently I have dealt with a number of businesses that when asked for their logo, either don’t have it in any high res versions, don’t know the specific colour of their logo, don’t know their font and certainly don’t have a style guide or any logo usage guidelines....
Increase Your Leads With Marketing Momentum!
The ultimate aim of all marketing is to attract quality leads and drive sales for your business. To do this, you need a strategy that cuts through all the other marketing ‘noise’, makes you stand out from your competitors, and ensures that your target market think of...
How to optimise your marketing campaign
Would you try to drive a car with only half an engine? It wouldn’t get you very far. So why drive your marketing until the engine’s fully built? Every marketing activity needs an engine: a solid framework of planning, researching and testing. Without this it simply...
Marketing your new business: checklist for success
As a start-up SME, you’ve got a lot to think about: from financing and insurance to sourcing equipment and finding a premises. But you also need to prioritise marketing, because without it, you’ll be missing the key ingredient: customers. At this early stage of the...
Ten reasons to outsource your marketing
Great marketing is key to the success of any business. A well-planned marketing strategy can get you noticed, help you attract and retain customers, and generally take your business to the top of its game. Marketing has always been a specialised skill – but as...