Marketing Insights
No plan at all or a plan to succeed? Why you need a Marketing Plan.
Good planning underpins all successful ventures. Before we head off on holidays or to a suburb we’re unfamiliar with, we plot the route on a map. Good planning prevents us getting lost. Before a team gets out onto the sports field, they devise a strategy, or ‘game...
The Final Days Leading Up To A Trade show
Last weekend we were working with FaktorTel on setting up their funky new trade show display stand at CeBIT – a leading business technology show that is currently underway at Homebush Showgrounds. In the last few days of the trade show marketing and management process...
12 tips to get the most out of your Print Advertising
A lot of businesses advertise in magazines and other print publications as part of their marketing strategy but don’t always know how to get the most from their advertising experience. It’s a costly exercise to go in a print publication, so here are 12 quick tips to...
To Facebook or not to Facebook that is the question
To Facebook or not to Facebook that is the question – this is the first question businesses should be asking themselves before they start whacking up a company Facebook page. The second question should be – what are you trying to achieve with your Facebook marketing....
What do your Christmas communications or lack thereof say about your business?
Christmas time is a great opportunity to touch base with your clients, business contacts and prospects. It is a chance to remind them (in a warm and friendly way) that you are around and what your business offers, to thank them for their business throughout the year...
The Trail Blazing Chileans to the Rescue
I have to admit I have been avidly watching the amazing rescue of the trapped Chilean miners. I can’t imagine how horrific it would have been for the miners trapped down there for so long and for their families unable to do anything except keep a vigil and worry. It...
Return on Marketing Investment
I recently spoke at the Tonkin Conference in Sydney that was about Return On Marketing Investment (ROMI). It was an interesting conference with some great speakers such as the Head of Marketing for Virgin Mobile, Seek, Greenpeace, Deloitte, Ansell Healthcare and more....
Work to live not live to work
Work Life balance seems to be coming up a lot this week. It is always a hot topic but lately I have felt that we are slipping in our drive to achieve it. Why is it that we all find it so hard to make room for having a life. Personally I find in the business /...
