As the impact of Coronavirus continues to deepen, Australians are becoming increasingly anxious and uncertain – about their families; the economy; how the companies they do business with are responding, and how that will affect them. They may be wondering whether jobs...
Do you use social media as part of your marketing strategy? Most SME owners have realised that investing in regular, well-planned social media strategies really can get results – and that, when analysed on a cost-per-lead basis, it’s a highly cost-effective...
Your website is often the first contact any potential client has with your business. It’s out there spruiking and selling your services 24/7, and as such, is one of the most powerful marketing tools you have at your disposal. I often find that SME owners think that...
Recently I have dealt with a number of businesses that when asked for their logo, either don’t have it in any high res versions, don’t know the specific colour of their logo, don’t know their font and certainly don’t have a style guide or any logo usage guidelines....
The ultimate aim of all marketing is to attract quality leads and drive sales for your business. To do this, you need a strategy that cuts through all the other marketing ‘noise’, makes you stand out from your competitors, and ensures that your target market think of...
Would you try to drive a car with only half an engine? It wouldn’t get you very far. So why drive your marketing until the engine’s fully built? Every marketing activity needs an engine: a solid framework of planning, researching and testing. Without this it simply...
