The Trail Blazing Chileans to the Rescue

The Trail Blazing Chileans to the Rescue

I have to admit I have been avidly watching the amazing rescue of the trapped Chilean miners. I can’t imagine how horrific it would have been for the miners trapped down there for so long and for their families unable to do anything except keep a vigil and worry. It...
Return on Marketing Investment

Return on Marketing Investment

I recently spoke at the Tonkin Conference in Sydney that was about Return On Marketing Investment (ROMI). It was an interesting conference with some great speakers such as the Head of Marketing for Virgin Mobile, Seek, Greenpeace, Deloitte, Ansell Healthcare and more....
Work to live not live to work

Work to live not live to work

Work Life balance seems to be coming up a lot this week. It is always a hot topic but lately I have felt that we are slipping in our drive to achieve it. Why is it that we all find it so hard to make room for having a life. Personally I find in the business /...
Boring but effective

Boring but effective

The practical things might seem boring to many creative and marketing agencies but to me things can be as fancy as you like however, if they aren’t practical and don’t take care of the basics then you are wasting your time and money. Its amazing how often the big and...
When a Bit of Crazy is Good for Business!

When a Bit of Crazy is Good for Business!

Its always worth remembering that getting attention doesn’t always take big expensive advertising and media budgets. Sometimes it just requires something out of the box. The latest person who is certainly getting their 15mins worth is the crazy barking dog man. Check...

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