In April 21st 2016 Google updated its search algorithm so that mobile responsive websites rank more highly in searches on mobile devices than their non-mobile responsive competitors. With the digital landscape changing at a rate of knots, Google is ensuring we keep up with some of the changes by penalising non-mobile responsive websites.
To Facebook or not to Facebook that is the question - this is the first question businesses should be asking themselves before they start whacking up a company Facebook page. The second question should be – what are you trying to achieve with your Facebook marketing.
“SMALL businesses around the globe are scrambling to maintain their online profiles after search giant Google changed its search algorithms.” Said the SMH this week. Its always difficult to keep up to date with the latest SEO techniques, so what are the new changes and what does it mean for your Search Engine Optimisation (SEO)?