The ultimate aim of all marketing is to attract quality leads and drive sales for your business. To do this, you need a strategy that cuts through all the other marketing ‘noise’, makes you stand out from your competitors, and ensures that your target market think of you first when making purchasing decisions.
While a single, brilliant campaign may get the phone ringing for a short while, as soon as the campaign ends, you’ll be forgotten and sales will fall again. When it comes to marketing, there’s no quick ‘magic bullet’. There is, however, a way to ‘bulletproof’ your strategy for great results: create a campaign that builds and maintains momentum. Over time, this provides more stability in your marketing funnel with less ups and downs, generating consistent results and keeping that phone ringing.
In the last few days of the trade show marketing and management process prior to the trade show starting, most of the organising should be done. However, here are some of the final things you should be considering in the final lead up to your trade show;
A lot of businesses advertise in magazines and other print publications but don’t always know how to get the most from their advertising experience. It’s a costly exercise to go in a print publication, so here are 12 quick tips to help you maximise your advertising Return On Investment (ROI).
To Facebook or not to Facebook that is the question - this is the first question businesses should be asking themselves before they start whacking up a company Facebook page. The second question should be – what are you trying to achieve with your Facebook marketing.
“SMALL businesses around the globe are scrambling to maintain their online profiles after search giant Google changed its search algorithms.” Said the SMH this week. Its always difficult to keep up to date with the latest SEO techniques, so what are the new changes and what does it mean for your Search Engine Optimisation (SEO)?