Get Your Brand In Order 10 May 2013

Get Your Brand In Order

Aside, of course, from the top company and business brands, I find brand strategy and brand management in many businesses is still lacking. In the world of marketing, your brand is the very first and most vital tool in your toolbox. It impacts on every part of your business and should be the first point of call in your marketing plan. I understand that for many businesses they just don’t get around to organising their logo and business branding properly or hesitate to spend the money to have a marketing consultant put in place a proper brand strategy and brand guidelines. However in most cases it is a false economy, poor brand management can impact on your brand awareness and brand identity, marketing and advertising costs, lead generation and sales, and customer retention.

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What do your Christmas communications or lack thereof say about your business? 23 January 2012

What do your Christmas communications or lack thereof say about your business?

Christmas time is a great opportunity to touch base with your clients, business contacts and prospects. With this in mind it is interesting how many businesses are still not talking to their clients let alone prospects at Christmas or making a very token effort at Christmas communications.

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Work to live not live to work 23 January 2012

Work to live not live to work

Work Life balance seems to be coming up a lot this week. It is always a hot topic but lately I have felt that we are slipping in our drive to achieve it.

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Boring but effective 23 January 2012

Boring but effective

It's important to make sure in the drive to get more business you don’t take your eye off the end goal. Whilst it might seem boring to be practical by ignoring the basics you can not only waste time and money but also damage your company’s brand and creditability.

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When a Bit of Crazy is Good for Business! 23 January 2012

When a Bit of Crazy is Good for Business!

It's always worth remembering that getting attention doesn't always take big expensive advertising and media budgets. Sometimes it just requires something out of the box.

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