Marketing Insights Blog
10 May 2013
Get Your Brand In Order
Aside, of course, from the top company and business brands, I find brand strategy and brand management in many businesses is still lacking. In the world of marketing, your brand is the very first and most vital tool in your toolbox. It impacts on every part of your business and should be the first point of call in your marketing plan. I understand that for many businesses they just don’t get around to organising their logo and business branding properly or hesitate to spend the money to have a marketing consultant put in place a proper brand strategy and brand guidelines. However in most cases it is a false economy, poor brand management can impact on your brand awareness and brand identity, marketing and advertising costs, lead generation and sales, and customer retention.
26 October 2012
12 tips to get the most out of your Print Advertising
A lot of businesses advertise in magazines and other print publications but don’t always know how to get the most from their advertising experience. It’s a costly exercise to go in a print publication, so here are 12 quick tips to help you maximise your advertising Return On Investment (ROI).
17 September 2012
Return on Marketing Investment
Gone are the days when marketers had big budgets and free range spend to do advertising and campaigns. Now the boards and senior executives want to see the ROI attached to the marketing spend.
20 May 2012
Blaze Marketing at Tonkin’s Return on Investment Marketing, 28th May
Our Blaze Marketing Director, Nicki Walsh, will be a featured speaker at Tonkin’s Return on Investment Marketing Forum held 28th-30th May at the Grace Hotel Sydney.
23 January 2012
To Facebook or not to Facebook that is the question
To Facebook or not to Facebook that is the question - this is the first question businesses should be asking themselves before they start whacking up a company Facebook page. The second question should be – what are you trying to achieve with your Facebook marketing.
