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The Blaze Marketing News and Information Centre is a one stop marketing resource depot for informative marketing articles, trends and information, links to interesting websites and tools . For regular information updates sign up to receive our TrailBlazer newsletter.
If you have any useful articles or web links or just want to make a comment or suggestion for the Marketing Centre send them to enquiries@blazemarketing.com.au.
10 May 2013
Aside, of course, from the top company and business brands, I find brand strategy and brand management in many businesses is still lacking. In the world of marketing, your brand is the very first and most vital tool in your toolbox. It impacts on every part of your business and should be the first point of call in your marketing plan. I understand that for many businesses they just don’t get around to organising their logo and business branding properly or hesitate to spend the money to have a marketing consultant put in place a proper brand strategy and brand guidelines. However in most cases it is a false economy, poor brand management can impact on your brand awareness and brand identity, marketing and advertising costs, lead generation and sales, and customer retention.
19 Jul 2012
As we start a new financial year, it’s the right time to see if you earned a good Return On Investment (ROI) for your marketing dollar and what you can do to get even better returns this year. We’ve pulled together some useful information and tools for maximising Marketing ROI.
31 Jan 2012
17 Sep 2012
06 Feb 2012
With more and more customers using the Internet to find products and services, a strong online presence has become an essential tool for any small business. This eBook, sponsored by Optus Business, gives you practical and easy tips to make the most of the Internet for your business.
